National Magazine Company (NATMAG)
19 magazines reaching 14 million adults
The National Magazine Company is one of the foremost luxury consumer magazine publishers in the UK, reaching 13.5 million adults every year. NatMag currently publish 19 magazines and 62% of all ABC1 magazine reading women engage with a NatMag brand.
NatMag publish some of the most admired and well-established magazines in the
UK including Good Housekeeping, Country Living, Harper's Bazaar, Esquire and
Cosmopolitan. NatMag's digital division Hearst Digital Network, which includes
handbag.com and netdoctor.co.uk, generates 50 million page impressions a
month. A third of women online in the UK visit Hearst Digital sites.
NatMag's five publishing groups are: Cosmopolitan, Lifestyle (Cosmopolitan
Bride, Prima, Prima Baby, and You & Your Wedding), Luxury (Esquire and Harper's
Bazaar), Women's Interest (Coast, Country Living, Good Housekeeping and House
Beautiful), and Young Women's (Company, SHE and Zest).
A further five magazines
are published through NatMag joint ventures; ACP-NatMag (Best, Real People and
Reveal) and NatMag Rodale (Men's Health and Runner's World). In addition COMAG,
one of the UK's largest magazine distributors, is a joint venture between NatMag
and Condé Nast.
NatMag was established in 1910 by William Randolph Hearst and is a wholly
owned subsidiary of Hearst Corporation, one of the largest diversified
communications companies.
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